About
The story
Two Kuwaiti designers, Sarah Al-Mutairi and Reem Al-Mutairi, embarked on their fashion journey in 2007 with the aim of showcasing the success of Arab women in the design industry. By 2014, they established a brand in Kuwait under their joint name and introduced the Thayer Atelier.
Through SAR, their vision is to narrow the divide between ready-to-wear and evening wear by employing advanced construction techniques in crafting each garment. They specialize in designing collections for clients who value ethereal and refined silhouettes, offering versatility that embodies modern elegance through texture, shape, and color.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational elements, accompanied by unparalleled service.
Kuwaiti designers Sarah Al-Mutairi and Reem Al-Mutairi commence their fashion journey, driven by the goal of highlighting the achievements of Arab women in design.
Establishing their presence in Kuwait, the designers launch a brand bearing their joint name and introduce the Thayer Atelier.
Through SAR, they aim to merge ready-to-wear and evening wear fashion by utilizing advanced construction techniques. Specializing in ethereal silhouettes, their collections offer modern elegance through texture, shape, and color.
Several decades late
Commanding the fashion scene from its prestigious flagship store in Kuwait, SAR stands as a beacon of luxury, drawing admirers from around the world. Beyond the borders of its physical location, SAR’s influence transcends continents through its flourishing eCommerce platform, captivating fashion connoisseurs globally. With a steadfast dedication to excellence, SAR continues to redefine luxury, making a resounding statement in the world of high fashion.
